meet us

 

Lietchen Sarramía, MBA, CME managing director

“If you obey all the rules, you miss all the fun. This came to mind while skydiving over Arecibo, rafting the Zambezi River, bungee jumping over Victoria Falls and starting Ad-diction. When you dare, you go further, experience new things and learn quickly. I simply aim for the best and with the effort of an amazing team, we are reaching for the stars and actually touching them.”

 

Víctor Rafael creative director

“I have a personality disorder. Víctor is my work name, my friends call me Rafa and Víctor Rafael is the photographer. The three are creative, no wonder I chose this career. The greatest challenge: working with a team of ladies everyday! “

 

 

Monique Byrd art director

“I’m a playful creative who always looks at the glass half full. I moved to Puerto Rico two years ago from Florida and I love it here. I’m very passionate about art and it’s not just a big part of my life, it’s everything to me! Colors, typography, design, style and music are essential in this world and I feel so lucky to be a part of it. My job is really fun and it’s just another way I can express myself. The challenges in our line of work become one of my favorite parts of the process because of the fulfillment you feel afterwards.”

 

Ninoshka Rivera account coordinator

“It all started with an interest in the marketing world. I realized that this is the career that most inspires me. It's the best one! I can be creative, develop ideas and strategies while getting to know our partners. I joined Ad-diction as an intern and through the years I gained the experience necessary to provide support to our accounts.The most I like about my job is that each day there is something new and different to explore. To develop a campaign we must know the industry well and there is always something new to learn. We learn from everything you can imagine. I'm currently working on my master's degree in public relations at Universidad del Sagrado Corazón. I love fashion and my favorite food is Italian, but I never cook.”