the latest

Your addiction?

We asked about personal addictions at the ARPPR Convention.
Event: XXIII Convención Anual de la Asociación de Relacionistas Profesionales de Puerto Rico

Date: October 7th-8th, 2011
Place: Conrad San Juan Condado Plaza

Thanks to all who participated. It takes guts to admit addictions.
Did you find yourself already?

 

Extended Joy

Today, 81% of the affluent markets feel  that experiences and having fun are more important that status or possessions. Of all the automotive brands, BMW is the best positioned to capitalize in this mindset. This is why, BMW has been synonymous with one of the most human of all emotions: Joy.  This campaign was developed for Autogermana BMW Service & Parts Center in order to launch upgrades and specific service programs, which include extended warranties, and also, to create awareness with the recognition of added values. Smile. Fun continues.

 

 

 

MINI Rocks the Rivals

A unique competitive test drive event was presented this year in Puerto Rico. Daring drivers had the chance to test a MINI Countryman and compare its performance with a rival brand. The test drive route was marked, live interventions of Magic 97.3 with the Iceman were presented at the dealership facilities and all drivers received a $1,000 bonus towards the purchase of any MINI model. The event attendance was great with more test drives performed in Autogermana MINI than in others participant dealerships in the US. Four custom KISS inspired MINIs were featured during the event campaign.  The MINI & KISS colaboration was part of a special initiative to support japanese and other children in the world through UNICEF. An epic auction on eBay, gave fans the opportunity to drive behind the wheel of a KISS-inspired, custom painted and autographed MINI Countryman.  

March of Dimes

The heart of a mom has a special beat...always caring for the health and well being of their offspring. Through a specific endcap designed and developed to present products at Kmart stores, Pampers encourages moms with big hearts to support others with premature babies. With the purchase of every product, you give the best to your baby while helping to improve the health of other babies and support the prevention of premature births. This year a 73% increase in premature births was observed in Puerto Rico, representing a 20% of total births. The display was completed with a message of the donation with every purchase and some facts that illustrate the efforts of the non-profit organization to provide each child with a healthy beginning.

 

 

 

Pause to the rhythm of Twix

Are you a music star, fan or groupie? Listen to the beat of your favorite music and pause while opening that golden Twix wrapper. Enjoy! it's your moment to shine!  This was a POP promotion developed and executed to encourage customers to participate during interactive musical trivias with every Twix purchase for a chance to win music related prizes and gift cards. Customers had the chance to play at a touch screen electronic booth in order to prove their music knowledge. The activation included in-store schedules, product displays and other POP elements. The result? Single pack product purchases along with smiling buyers.

 

 

 

 

Kinderdance

A new branding campaign was developed for the Kinderdance Local Franchise to educate on availability of special programs, inform on the benefits of a healthy development through movement and dance, and to encourage partnership and registration increase. Five programs were presented through a series of children learning flash cards that presented the main benefits of each program through the little ones point of view. A series of banners, posters and flyers were developed to be presented and distributed during expos, at schools, learning centers or special events. To read more and know about results of this project, check out our section called "partners saying" read Kinderdance franchisee's feedback.

 

 

Step on the grass

Tired of those "Do not step on the grass" signs? Well, permission granted to stay off the pavement and step on the grass. It's time to enjoy the adventure of driving a MINI Countryman! A launch event, campaign and auto exhibit was created to welcome this 4-door MINI to the island. The Popular Center Atrium in Hato Rey became the setting for this fun event that combined fashion, techno music and green. Yes, green like the grass! Guests had the chance to meet Autogermana MINI executives while enjoying all the ambiance of freedom and fun that the Countryman represents. Puerto Rican designer, Ángel Guzmán, presented his collection named "Liberté for Countryman" on a grass runway and models included Miss Universe Puerto Rico, Viviana Ortiz; Miss Mundo de Puerto Rico, Yara Lasanta. Product awareness, sale leads and media exposure was achieved throughout the fashion world and auto industry as well.

 

 

Telemorfosis

Digital telephony institutional campaign developed to target OneLink's voice residential customers in order to increase perception of special attributes of landline and PC caller ID features. The scope included a 360 degree campaign with TV, prints, electronic ads, out-of-home and social media. The campaign was presented as an invitation to discover the wonders of digital phones with new features that make a difference while transforming the use of a traditional phone.

 

 

 

 

 

Light their path

Community affairs campaign developed for the Caribe Girl Scouts Council to commemorate their 85th year anniversary in Puerto Rico with a specific call-to-action for parents and adults. Water-colored illustrations were developed to feature Girl Scouts levels with a description of values and skills learned at each stage. The flashlight, a well known tool used during search and adventure, was chosen as an important symbol to represent guidance with the purpose of a bright future.

 

 

 

Lens that fit your lifestyle

Product awareness campaign aimed at new and existing contact lens wearers in order to promote the line of ACUVUE® Brand Contact Lenses. Patients can relate to specific needs and match the right contact lens to their current lifestyles like: playing sports, using a computer for a long of period of time, traveling or searching for cost-benefit. Specific pieces were also developed to promote gifts with purchase at participating retail stores and other to guide eye-care professionals through the specifications and health benefits of each lens.

 

 

 

 

 

Pedimos Ad-yuda

Ad-diction recolectará por segunda ocasión artículos nuevos o de segunda mano para apoyar el Pulguerito de la Asociación de Espina Bífida e Hidrocefalia de Puerto Rico.

¿Cómo puedes ayudar?
Tráenos todo aquello que se pueda vender y realiza tus compras el día 27 de marzo en el estacionamiento de la Asociación. Ya hemos recibido ropa, juegos de mesa, libros y otros artículos.
¡Gracias a todos nuestros socios y amigos!

 

 

 

 

 

Every moment counts

Promotion campaign developed for Pampers brand to draw attention to specials, activities and give-aways during Walmart's twice a year event, called Baby Days. POP elements and activity calendars were developed to include scrapbooking and photography themed workshops aimed at moms and moms to be, all inspired in the shared wish of every mom: to capture special moments during all the stages of their children's life. 
Momentos Pampers porque cada día es especial / Pampers Moments because every day is special.

 

 

 

 

 

Talk about your car dealership

Refreshed ad campaign for Autocentro Toyota goes deep to explore the values and benefits that come with every car or service purchased at the dealer. The 2010 prints and web messages are focused on the experience during and after the purchase and tie each specific target to the Toyota model that will meet their needs.

 

 

 

 

 

 

Encaprichadamente Bella

Espejito, espejito ... ¿quién es la más bella de todas? Observa en el interior del espejo de la reciente promoción de Capri y te dirá sabiamente que luces más bella cuando sonríes. ¡Y mientras más sonríes, más ganas! Para comenzar a acumular sonrisas, solicita una tarjeta de participante en Servicio al Cliente de Capri y recibirás una sonrisa con la compra de las marcas participantes, que incluyen: Venus, Olay, Miss Clairol, Satin Care, Dawn, Pantene, Herbal Essences, Head & Shoulders, Ariel, Charmin, Pampers, Pampers Wipes, Always, Secret, Scope, Febreze, Oral-B, Safeguard, Downy, Prilosec, Duracell, Ace, Bounty, Koleston and Crest.
1 producto = 1 sonrisa. Acumula sonrisas y redime por regalos especiales que te harán lucir encaprichadamente bella. Solicita una nueva tarjeta para continuar acumulando sonrisas y ganar más obsequios. La promoción termina el 30 de diciembre de 2009.

Visita Capri durante las próximas promociones y participa en los sorteos:
Sábado, 12 de diciembre / 2pm-5pm Capri Río Piedras , Capri Río Hondo, Capri Cantón Mall, Capri Vega Alta, Capri Manatí
Domingo, 13 de diciembre / 1pm-4pm Capri Los Prados, Capri Cayey, Capri Plaza Bayamón, Capri Rexville, Capri Plaza Carolina
Sábado, 19 de diciembre / 2pm-5pm Capri Puerto Nuevo, Capri San Patricio, Capri Juncos, Capri Humacao, Capri Montehiedra
Domingo, 20 de diciembre / 1pm-4pm Capri Mayagüez, Capri Aguadilla, Capri Ponce, Capri Arecibo

 

Ayuda al Hospital del Niño tomando Coca-Cola

Cada vez que compres la edición navideña 2009 del vaso plástico de Coca-Cola en Wendy’s estarás apoyando al Hospital del Niño. ¡Gracias anticipadas!

 

 

 

 

 

Autocentro siempre me da razones para celebrar

Solicita tus cupones para recibir descuentos en covers, bluetooth o cambio de pads. Válidos hasta el 31 de enero del 2010.